Small & Medium Breed:
For over 73 years, IAMSTM has been providing a wide range of premium recipes tailored to meet the unique needs of different dogs.
by US Veterinarians
IAMSTM is a
recipes for pets
Backed by expertise
of Waltham Centre
for Pet Nutrition
In 1946, Paul F. IAMSTM establishes his pet food company with the belief that innovation will lead to superior quality, thus enhancing the health of dogs and cats.
In the 1950s, the first IAMSTM product, IAMSTM 999, is launched. It is the first pet food to use animal-based protein as the primary protein source in a pet food.
IAMSTM researchers are busy in the 1960s, launching IAMSTM Plus after 11 years of formula research, as well as realizing the importance of beet pulp for intestinal health.
During the 1970s, IAMSTM introduces a new product, IAMSTM Chunks for Dog, and debuts the iconic paw print logo.
In the 1980s, IAMSTM changes the face of the pet food aisle, introducing pet formulas based on life stages by launching a custom puppy formula. IAMSTM also debuts the â€œrainbow of colorsâ€ packaging design, IAMSTM Cat Food, and IAMSTM Biscuits for Dog.
The â€™90s is a decade of innovation for IAMSTM as it introduces a line of natural pet food, canned cat food, and research showing the connection between omega-6, omega-3, and healthy skin and coat.
In the 2000s, IAMSTM introduces IAMSTM Premium ProtectionTM, the most advanced IAMSTM formula yet, and adds DHA to all puppy formulas to help brain development.and coat.
In the past few years, IAMSTM has stayed busy, introducing ShakeablesTM dog treats, IAMSTM Woof DelightsTM, and IAMSTM Purrfect DelicacieTM, and updating package designs for several iconic product families.
IAMSTM is launched in India with four key variants, crafted for the unique needs of dogs based on their life-stage and breed.